To the great success of the 7th French Film Week have contributed not only the good movies. Press and public had to first be made aware of the Film Week. This publicity around the film week also oversaw this year the Media Office . We met the manager and her business partner Edith Kleibel Gerd Schnura after the film week.
Kleibel woman, what exactly is the Media Office? Edith Kleibel: We are a news agency that deals primarily with film press, both for film productions as well as for theatrical release. We care as well as films at festivals such as the Berlinale, and we work as a press agency for film festivals such as the Flanders International Film Festival
in Ghent (Belgium). This is also a reference to the Benelux countries and France. And for three years, we support the French Film Week.
What are their duties during the Film Festival? Edith Kleibel: We are the intermediaries between the organizers and the press, that is, we the journalists try to give all the information at hand, they need to report on the French Film Week can. This includes the teaching of interview appointments, putting out press releases that highlight the film week, and references to images and clips of television broadcasts. So everything that has broadly to do with public relations. We are so to speak, the mediator between the Bureau du Cinéma, the French Embassy and the German press.
Gerd Schnura: And of course plan and we also organize the press screening! This year there were two movie screenings for the press. As we informed the journalists about the movies, a synopsis, the movie schedule, invite them to join us and start behind the mood to be able to inform the organizers of the Film Week, as the film has arrived.
Edith Kleibel: Since you can not show all the films for the press, were chosen two:
L'Intouchable " and
" Les Ambitieux " .
Lady Chatterley has been the only Film of the French film week found a German distributor. To what extent they believe they can help to awaken the interest of a German loan on one of the films shown to?
Edith Kleibel: We have so far contributed, as we believe the information about the Film Festival and the program have not only sent to the press, but also to distributors, producers and organizations. To look after the rights sales, however, the world sales.
And when I look at the films of this year's Film Festival look at the case, then it is not one who has no world distribution. Any takes on
"Ici Najac ,..." the Director marketing itself. But everyone else has a normal distribution world, which means that the film distributors and the German television stations were already offered.
have the special case of children's film Azur et Asmar can we make of the attention of the press contact between the Bureau de Cinema and a German lender.
they develop after three years of the organization prior to a routine or is it every year different? Gerd Schnura: Since the films are new again ... not a routine! The work is highly dependent on the movies. In a wide-ranging program of children's, documentaries and Works is the interest from the press increases. Are they all unknown films do you have a lot more convincing that means we need much more information to attract the people for it.
This year was selected the program very well, and have also caused immediate response from the press as we sent out our first press release.
Edith Kleibel: The guests were very interesting. It also plays a major role.
Gerd Schnura: Isild Le Besco (
L'Intouchable ) is already known to us personally here of two film festivals in Berlin, where they also present as a guest. Thus it is of course also some press interviews from people already known: "Ah, Isild is coming! Wonderful. We do an interview with her. "
(laughs) this respect, of course, is also an affinity score to the city of Berlin is very important. They know each other already.
And this is where they will benefit from their experiences in French-speaking countries, such as the
Film Festival in Ghent. Edith Kleibel: Yes, but even more of our work at the Berlin Film Festival.
Gerd Schnura: Since we already Unifrance many French Films were in charge that have run at the Berlinale, of course we have good contacts in advance.
How stressful are the preparations for the 7th French Film Week for her? Edith Kleibel: Well, actually it makes us so fun because we like French films. I would not call it stress, but of course there is work and you have to do a lot. But what makes it fun and it also makes it much. We love working with the Bureau du Cinéma.
wins the French Film Festival from year to year in Berlin significance? Edith Kleibel: Yes, I think so. There also were significantly more visitors than in recent years and of course it has something to do with a larger media presence. For examples of this year was the TIP Berlin real media, that is, the have correspondingly large advised in advance of the film week, have the program printed, have tips of the day to themselves and have even taken as an opportunity to make even a French title ("French Connection - The French discover Berlin - Berlin and France "). Thus, the French Film Festival gets even more attention. But as I said, the stands or falls with the offer of the films. And it is indeed curious about making films from France, who just happen not in the ordinary cinema playback operation mandatory.
What kind of films we can see in the next few years in the program of the French Film Week - little-known or public appeal?
Edith Kleibel: That will always have to be a mix, I think. With "Lady Chatterley" was indeed now a film in the program, which was already running at the Berlinale in the Panorama. And it means there are of course already an attention value. With "indigenous" was a film in the program, which has a politically explosive. We will try to always have a mixture compiled from films that have been in France a certain place and films that have in France or a distributor, such as
"Les Ambitieux" - which is rather unusual. In general, the films in France have been to see, but not in Germany. In the case of
"Les Ambitieux" the film in France was not yet visible to a large audience.
What films have you personally like? Gerd Schnura: Well, I have found
L'Intouchable " really liked - a very personal film. Although It is not a film for a large audience. I found
"Les Ambitieux" also very direct, charming and cheeky. These films have a purely French manuscript, I would say. These are films that can arise in Germany barely Sun This is due to the other cinema culture.
Margaret Menegoz of Unifrance said in an interview that the success of French films abroad is due primarily to the fact that they are so different. This is the hallmark of French films. And so of course many auteur in France still arise. Films that have very different manuscripts, and therefore attractive. And you can never be more than curious. And if a film even finds a distributor and not to the German cinema comes, visitors to the Film Week here in Berlin is still an opportunity to see these films.
assess how they look back, the 7th French Film Week? What was special this year? Edith Kleibel: First, I find it very remarkable that this time it was an open-air screening in order to move the whole film week also increasingly aware of the Berlin cinema-goers. I thought that was a great idea, because it is also the program of the Open-air cinema fits Cultural Forum. This should be kept.
Organizationally it has worked like a charm this year. All films were time there and it was possible to make press screening, which sometimes is not as easy as the copies do not always have time in the city.
I think this is a work that develops from year to year. There will be more and more interest in the film week, because such an event is always special. As I can see something from the neighboring country, what else I can not see in the cinema.
Gerd Schnura: Yes, I've got in all cases a Sehvorsprung over all other moviegoers.
